Finland – The Icelandic model

Mundo Travel welcomes you to Iceland for a few days of inspiration, innovation and learning new things. Iceland is ready to show you their best practices in prevention where researchers, municipalities and parents are hand in hand.

Travel plan

30th of March – Monday
Flight from Helsinki FI343 at 15:35 landing in Keflavík at 16:00
Transport from airport to Hotel Saga, Radisson Blu
Check in at hotel
Leisure time

31st of March – Tuesday – First day of conference
The Icelandic Model
9:00 – 16:00 

1st of April – Wednesday – Second day of conference
The Icelandic Model
9:00 – 16:00

2nd of April – Thursday – Visits
10:00 – 14:00
Blue Lagoon in the afternoon – optional, not included in the price.

3rd of April – Friday – Excursion 1
Golden Circle – optional, not included in the price

4th of April – Saturday – Excursions 2
South Shore – optional, not included in the price

5th of April – Sunday – departure
Departure from hotel at 04:00
Flight from Reykjavík FI342 at 07:30

Price: 1900 euros pp in a double room
Deposit: 200 euros by December 20th.
For single room occupancy: 400 euros extra

Registration and contact person: Dagrún Hjartardóttir, dagrun@mundo.is or 00354-788446

Please follow these links to pay with credit card:
Deposit – 200 EUR – press here
Final payment – 1700 EUR – press here
Single room supplement – 400 EUR – press here

The Icelandic Model

A Conference in Iceland 31st March to 1st of April 2020
Draft of an Agenda

Location: Nordic House, Sæmundargötu 11, 101 Reykjavík

Tuesday March 31st

The Icelandic Model – Leisure Activity Card – Prevention – Youth intoxication 

The systematic prevention program, which today is called “the Icelandic model”, was established in collaboration between the research community, national and municipal authorities in Iceland. The representatives from Reykjavik Municipality will inform us about the background and the content of the program from the point of view of the municipality. The lectures in the program are intended to illustrate how the collaboration of these constituencies succeeded in generating support and behaviour change among parents, schools as well as other institutions in Iceland. All constituencies are thus shareholders when it comes to implement such a comprehensive prevention program.

One of the key elements in the “Icelandic model” is to ensure that all young people have access to sports and leisure activities as research shows that those kids who are active in sports or music or other extracurricular activities – tend to avoid substances. To support this, a scheme has been introduced with a leisure card, where all young people get a certain amount of money which can be used for payment for their participation. Employees from the city council will inform about the practicalities behind the scheme and concrete experiences with the leisure card.

Leisure Time and Sport in Reykjavík. Youth Work, Youth Centers 
Ómar Einarsson, Department of Sport and Leisure

The Icelandic Model, Prevention, Practical Implements. New challenges.
Soffía Pálsdóttir and Þórhildur Rafns Jónsdóttir, Department of Education and Youth.

Coffee Break

Making Relations – Leisure Activity Card
Jóhanna Garðarsdóttir, Department of Sport and Leisure

Lunch break 

13:15 – 14:15
Data Collection and How to Use the Data for the Youth in Iceland.
Planet Youth – ISCRA,  Margrét Lilja Guðmundsdóttir

For Kids, With Kids and Kid´s Culture
Reykjavík City´s emphasis on Children´s Culture, giving them opportunities to take part in a creative work. Children´s Culture Festival, Youth Festival. (Barnamenningarhátíð, Skrekkur)
Harpa Rut Hilmarsdottir – project manager at Children´s Culture Festival, Youth Festival.

Coffee break

Youth Connectedness
Looking at the Icelandic results from the European School Survey Project on Alcohol and Other Drugs (ESPAD) from 1995 to 2015 what are the main contributors to less adolescent drinking. Prof. Ársæll Már Arnarson, School of Education. 

Wednesday 1st of April – The Whole Society Approach 

Reykjavík Metropolitan Police   
Birgir Örn Guðjónsson

Public Health – A Political Task
The beginning. How Politician took part in creating this project, and how politicians take action in funding and organizing it.  
Heiða Björg Hilmisdóttir – A politician from Reykjavík Counsel.

Coffee break

Health promoting Community
Rafn M. Jónsson and Gígja Gunnarsdóttir – project managers for Alcohol and Drug Prevention from Directorate of Health. 

Lunch break

The Whole Society Approach to Decrease Youth Drinking in Iceland
Árni Einarsson, managing director of Fræðsla & forvarnir (Information Centre and Drug Prevention) in Iceland

14:00-14:45 Panel – discussion – lead by Margrét Jónsdóttir Njarðvík, PhD, MBA and owner of Mundo


15:00 End of conference – reception.  

Thursday 2nd of April – Visits

10:00 – 14:00 Visits
Youth Centre
Leisure youth central offices

Friday 3rd of April – Excursion

The Golden Circle
This Golden Circle day tour includes the most popular natural wonders of Iceland: Þingvellir National Park, Gullfoss waterfall and Geysir geothermal area. During this excursion you will discover Iceland‘s interesting geological history with a walk in Þingvellir National Park, a UNESCO World Heritage since 2004. Located in a rift valley where the Eurasian and North American tectonic plates meet, Þingvellir is also the site of the world’s oldest democratic parliament, founded in 930 A.D. Continue your experience with a visit to the famous Geysir geothermal area and its bubbling springs and hot mud pots. The most active geyser of the area is Strokkur, erupting up to 30 m (98 feet) high every 7-10 minutes.  Strokkur is surrounded by many other small and interesting bubbling geysers and mud pots. Only a few minutes’ drive from Geysir is Gullfoss, the Golden Waterfall, one of the most impressive waterfalls in Europe. Thousands of tons of water from a glacial river thunder down into a canyon from two different levels of ledges.  One  ledge is 11m (36 feet) high, and the other is  21 m (69 feet). Price 80 euros pp (lunch included).

Saturday 4th of April – excursion

South Shore (incl. Black Beach, Vik and Skógar)
The South Shore region is an excellent place to discover more about how volcanic activity shaped the Land of Fire and Ice. Head over the lava fields around Hengill mountain and then take the Hellisheiði pass, where you‘ll have a great view over the southern plains and small towns. As you drive along the south coast, if the sky is clear, you will have good views of mountains, including snow-shrouded Hekla and the towering, ice-capped strato-volcano Eyjafjallajökull. You might even see the Westman Island archipelago off Iceland‘s coast. Head through the valleys described in one of Iceland‘s most famous Medieval literary works, Njáls Saga or Brennu-Njálssaga. Seljalandsfoss is one of Iceland‘s most popular waterfalls.  During the summer you can walk on paths around the ribbon-like falls and hear the sounds of the water falling from the top.  During the winter, the ice and snow around Seljalandsfoss gives the feel of a fairy-tale landscape. You will also visit also another waterfall, Skógarfoss, one of the largest and most photographed in Iceland. The waterfall is believed to hide a fabulous treasure from the Middle Ages.  Head to the Vík, Iceland‘s most southern village, where you will take a walk on world- famous black sand beach in front of basalt sea cliffs. Walking along here and hearing the thundering Atlantic waves truly shows the power of natural forces in shaping Iceland.

Price 85 euros pp (lunch included)

Included in the price:

  • Flight 
  • Airport transfer
  • Accommodation in a 4 star hotel in a double occupacy
  • Conference fee, lunch included on conference days
  • Meeting – reception
  • Bus to visits

Not included

  • Dinners
  • Excursions
  • Blue Lagoon
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